Digital Marketing Strategy: An Integrated Approach to Online Marketing

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Specifications

ISBN 13

9781398622067

Book Description

Ready to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.You'll learn how to: - Develop a strategic digital marketing plan using proven frameworks- Implement AI-driven tools to enhance campaign efficiency- Optimize marketing performance with data-backed decision making- Build career credibility through advanced digital marketing skills- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examplesWith comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

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